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What is MyLook?


MyLook is an internet search service that rewards its members and returns the proceeds from search engine advertising to the people doing the searching. This is done by users being rewarded with shares in the site, and then dividends are paid to users who hold these shares.

Are they real shares?

No. They are not real shares registered within a financial system. For legal reasons they are referred to as "shares" within the "game" of MyLook.com. However even though they are not real shares, real life payments are awarded based upon the holding of these shares.

Are the shares worth anything?

It is not proposed at this stage to make the shares transferable or salable. However they can be accumulated and "dividends" are paid out to holders of the shares.

How can I get shares?

Doing searches on MyLook.com. Simply sign-up, log in and conduct searches and you will be rewarded with shares. After you accumulate a few shares you will be asked for payment information.

How many shares can I get?

You get 1 share for each search you do, with a maximum possible number of shares being 5 per day. You can do more than 5 searches, however you can only get 5 shares on any single day.

If you keep issuing more shares, does this mean each share is worth less?

As we issue more shares the site and service is also growing, meaning there is more to be divided amongst the shares. Also in time as well as more users there will be more advertisers outbidding each other for web traffic. It's been shown the more advertisers there are on search engines, the higher the average amount paid per click is. This means a higher per click rate multiplied by more users. In summary both the number of shares, and total size and value of the site is growing at the same time. As you yourself accumulate more shares you are getting more shares in a bigger site.

I have another question!

Great! We'd love to hear it, please email it to help@mylook.com

MyLook is the new search engine 'owned' by it's users. For each search that a user does through Mylook.com that user is rewarded with 1 'share' in MyLook. When dividends are awarded you will receive a real life money payment for each share you hold in MyLook. How it Works

Why MyLook?







More Information

MyLook is the new search engine "owned" by it's users. For each search that a user does through Mylook.com that user is rewarded with 1 "share" in MyLook. These are not shares that are on a stock exchange but shares as part of the real life game that is MyLook. When dividends are awarded you will receive a real life money payment for each share you hold in MyLook.



While MyLook has not put advertising on the site to start paying dividends out yet - it is now a great opportunity for users to start building up their shares in MyLook now. Why? Lots of shares are being handed out in the early stages, and it might be gradually more difficult to earn shares later especially when they are paying out dividends monthly. MyLook is a ground floor opportunity to get into a startup, without any financial investment on your behalf - you just simply need to use MyLook.com as a search service.



While it may be more difficult to get shares later on, once you own a share in Mylook it's yours - for good. You will keep getting dividend payments on it for the life of the site, or for as long as you remain an active user of MyLook.



Sign up now and start building up your shares today!

to register please click this link

from: http://mylook.com

Google has dominated the web since its inception. It is the most popular search engine now. Google decided to take advantage of this popularity and decided to give ads of its customers along with the search results. Due to its search popularity the google adsense program is doing brisk business and people are earning good income out of it.

Now, in order to get more customers and loyal marketing professionals google has launched Ad Sense Referrals Program! They're now paying to refer new Ad Sense publishers and that is a great news for webmasters - now you can make good earnings just by referring someone for google adsense.....

For the last few months, Google Ad sense has dominated forums, discussions, blogs and newsletters all over the Internet. Already, there are tales of fabulous riches to be made and millions made by those who are just working from home. It seems that Google Ad sense have already dominated the internet marketing business and is now considered the easiest way to making money online.

Now, what's the key to success in such a business ? Although there are already many things written about it but a few tricks can make a great difference.

The key to success with Ad sense is the placing of ads on pages that are receiving very high traffic for high demand keywords. The higher the cost-per-click to the advertiser, the more you will receive per click from your site. Remember, it does not pay to target low cost-per-click keywords and place them on pages that do not receive hits.

With all the people getting online and clicking away everyday, it is no wonder why Google Ad sense has become an instant hit.

For some who are just fresh to this market, it would be a blow to them knowing that their homepage is buried somewhere in the little ads promoting other people's services. But then, when they get the idea that they are actually earning more money that way, all doubts and skepticism is laid to rest.

There are two main, and bright, factors that some successful webmaster and publishers are learning to blend together in order to make money easier using Ad sense.

Targeting high traffic pages on your website. If you check on your logs, you will discover that many of your visitors are taking advantage of the free affiliate marketing resources and eBooks that you are offering on your site. In simple words, your ads are working effectively and are generating more clicks. It also means more money for you. For a couple of years now one of the top SEO tips for webmasters and content providers has been to..... Placing Ad sense links on pages that are producing little, or better yet, no profit. By placing Ad sense on a free resources page, you will reduce the amount of potential customers being lost to other sites. Its tricky, but effective yet.

When learned to work effectively, these factors are in fact a good source of producing a minimal amount of revenue from a high traffic page. Many people are using this strategy to pick up some extra and cash with Ad sense. This is also especially rewarding to informational sites that focus their efforts on delivering powerful affiliate link free content to their visitors. Now they can gain a monetary return on their services.

With the many techniques that people are now learning on how to make the easiest money by their Ad sense, it is not surprising that Google is trying everything to update and polish their Ad sense in order to maintain their good image.

With all the people trying to earn more with their Ad sense now, there is no doubt that there will be many fresh developments coming soon. Imagine the earning potential of the webmasters if they sign up for sub-affiliates and double or even triple the amount that they are already earning.

With Google Ad sense, the possibilities are unlimited. Yet there is also the possibility of someone taking advantage of the easy money process that this internet marketing is doing. If you think more about it, these negative factors may force Google to break down and thrash Ad sense in the process. If that happens, people would have to go back to the previous ways of internet marketing that does not make money online as easy as Ad sense.

For now, however, Google Ad sense is here. As long as there are people wanting to earn some easy cash online just using their talents, the future ahead is looking good. Besides with all the strict guidelines that Google is enforcing over Ad sense, it will take awhile for the Ad sense advantages to be spammed or even stopped altogether.

arily On-Page SEO is the most important than any other means of optimization. The processes are very simple but important while designing and content to pages. From my personal experience I have managed to come up 6 ways to optimize web pages easily.

1. Keywords positioning

I always try to use Google's Keyword Tool, Google Trend, Overture Keyword Tool to search what other people are searching related to my content. Then write my content using those keywords. Some people just try to over populate keywords. I believe 6%-10% keywords in content in enough for search engines to find your website from thousands of website around the world.

2. Title Tags

Title tag is very important. Title should not be too long. For Google, 70 characters are enough for SERP. Keywords should be place in a natural way. Repetitions look is odd to see when web pages come on SERP. Descriptive titles have maximum clickthoughs.

3. Internal Linking

Internal linking is very important. The more links are spread, the more Page Rank is distributed between the pages. Spiders are very frequents to different pages and can dig very deep.

4. Meta Description Tags

Meta description is another important for on-page SEO. Google only consider 155 characters from Meta description. So it's important to write a unique Meta description within 155 characters using keywords.

5. Use Images and ALT tags

Images make articles and pages attractive to visitors. More over images are also indexed different search engines. Using relevant keywords in the image alt tags help in SERP.

6. Sitemap submission

Sitemap help visitors to navigate between pages and also helps search engine bot to index very easily. I personally submit sitemap to Google Sitemap, Live Webmaster and Yahoo! Site Explorer regularly. To generate XML sitemap, I use XML Sitemaps or VIGOS Gsitemap. For Wordpress websites, I use Google XML Sitemaps plugin

This is a question that I am asked all the time. “Does SEO really work?” “I heard that SEO is just a scam…” Neither of these two statements are true, in theory. What can happen is that you can work with a company that doesn’t have your best interests as its best interests, and sell you ‘a bill of goods’. You can work with a company that doesn’t communicate your results and track your placements and make adjustments to your SEO in order to take advantage of that information. Both of these instances I have seen happen many times. Luckily, working for USA SEO Pros (www.usaseopros.com) I have the luxury of working for a company that works furiously to provide SEO placement for our clients, through keyword targeted content, to link building, keyword research and recommendations. It amazes me when so many companies care only for the sale, and not the delivery. True scams do not provide a reporting system and transparency to their clients. We found that we were much more successful as a company when we launched our client back office, and allowed clients to log in and view their weekly rank reports there. It allows clients to immediately contact us should they have any questions. We also implemented, something most companies do not offer in SEO, a fully staffed and trained client services (customer service) department capable of answering all clients’ questions and resolving any confusion the client may have. USA SEO Pros has strived to excel in our SEO tactics and daily research new ways to increase a client’s SEO campaign at no additional cost. Be that through link building, new search engines to submit to or new tools/analytical methods on our back office system. I can say I am proud to work for a company that puts its energy into building up our clients’ business and not our own. It fills me with pride to know we fight everyday to make sure we are the best SEO company in Nevada and not one of the companies that so often get labeled as ‘SCAM’ from lack of understanding of the SEO process and how much work goes into it.

Change is the only constant you can count on in search engine optimization. Although we often say that the fundamental principles of search engine optimization don’t change, pretty much everything else does. If you want to be really, really good at this, you cannot be inflexible. You cannot afford the luxury of becoming emotionally bonded to any particular idea.

Redesign your Web site once or twice a year. Why? Because you’ll find things you broke the last time around and you’ll be able to fix them. Because you’ll finally be able to tweak the optimization for pages you have known could do better but for which you never found the time to do anything. Because you’ll have an opportunity to improve your visitor experience and make your presentation more competitive (but avoid the “Web X.0 pitfall” — don’t marry your site to any particular concept).

Add 5 pages of content to your site every week. Why? Because it gives you opportunities to expand your search visibility. Because it gives you opportunities for more free links that actually help. Because it gives you opportunities to try out new ideas. Because it increases the value of your Web site.

Change the titles on your least successful pages twice a year.Why? Because obviously those titles weren’t helping your least successful pages.

Stop using keywords in your URLs. Why? Because if you don’t know how to optimize a page without slamming keywords into the URLs, you don’t know how to optimize a Web page.

Stop using keywords in your titles. Why? Because if you don’t know how to optimize a Web page without stuffing your title, then you don’t know how to optimize a Web page. Titles and URLs are options, not requirements, in search engine optimization. Learn to understand and fully appreciate the difference between being able to do something and needing to do something.

Find 3 SEO forums that accept site review requests and write 20 reviews in each forum before you ever ask a question. Why? Because looking at someone else’s mistakes and brilliant ideas with an unemotional, critical, helpful point of view will only help improve your own self-analysis. Keep your ideas and opinions to yourself. Just share your feedback on how other people’s sites look. You’ll learn more faster by helping with your honest, gut-level reactions than by helping forum idiots attack people whose ideas they don’t agree with. You’ll also look more professional, too.

Create your own SEO book by collecting your favorite SEO forum and blog posts, newsletter articles, and tech tips in a .PDF file that you review once a month. Why? So you have all your favorite advice in one easy-to-read-and-search compendium. Don’t sell it. Just use it.

Create a new SEO book once each year, replacing the one you just created in the previous step. Why? Because after a year of using all the advice you put in the previous one you’ll have a far better idea of just how much crap and bullshit you’re getting from SEO blogs and forums. But that also means your next SEO book will be ten times better than the last.

Optimize your best peforming page for the exact mirror of your targeted keyword expression (turn an ABCD page into a DCBA page). Why? You can’t do better than to nail the number 1 position for a query, so why not aim for a second query? If you can optimize a page forwards and backwards, you should be able to handle just about anything.

Find 5 low-traffic blogs or forums that are consistently active and support them through comments, links, and referrals WITHOUT being self-promotional. Why? It teaches you just how hard it is to build a good community, and maybe you’ll appreciate what “good community” really means before you act like an ass in an SEO forum or blog and flame someone else for disagreeing with you. But there is another reason. Keep reading to see if you can find it in the explanations given below.

Write 10 blocks of ad copy (no more than 25 words each) every week. Place them on the Web where they won’t offend anyone.Why? Because you can never write too many advertisements. Your audience is always changing. Your venues are always changing. And GOOD ad copy (not the cheap, shlocky crap you see most of the time) makes GREAT meta description tags. BTW — you should write that ad copy for sites other than your own until you learn to stop using cheap, shlocky crap expressions like “Proudly announces”, “pleased to admit”, “best prices”, etc. Be informative. Be compelling. Be classy.

Write 1 full-page announcement about your Web site each week. Post it some place where it won’t offend anyone. Why? Because you should spend some time promoting your site while you learn how to become a better search optimizer. Besides, practice makes perfect.

Get a text editor like Wordpad (the fewer frills the better) and use it to code one of your Web pages from scratch. Why? Because when you’ve seen just how stupid your templated CSS code really is, you’ll begin to understand why ugly works better than pretty.

Learn how to write Who, What, Where, When, and Why in 4 paragraphs or less. Why? Because you should never write a press release that starts out with, “John Shlock Smith the Shmuck proudly announces….”

Create a 1-page listing of 20 UNKNOWN Web sites you wish you had created. Post that page on your site. Why? Because it’s an opportunity for you to create an honest, sincere resource that no one else on the Web has the ability to create. Because people are actually more interested in your opinion of OTHER people’s Web sites than your opinion of your own Web sites. Because if you haven’t found 20 sites you wish you had created that no one else has talked about in your regular Web communities, you need to spend less time with your buds and more time with the rest of the Web.

Create a forum signature that does not promote your Web site. Put it into every forum profile you have created. Why? Because it makes you look confident, professional, and less like a shlocky self-promotional shmuck who doesn’t know what forums are for. More importantly, it will teach you to write compelling content (think of those 25-word advertisements I mentioned above).

Design a 5-10 page Web site about a community project or charitable activity. Promote that site to number 1. Now repeat the process without changing or building more links for your first site. Why? Because you’ll never compete with anyone harder to beat than yourself.

Find a niche directory you have never heard of before that you feel is honestly listing unique, useful Web sites. Promote that niche directory through links and comments on your own sites until you see improvement in its Compete, Quantcast, and Alexa metrics. Why? Because you need to know what it takes to become an influencer without cheating through social media Web site spam.

Find a friend or relative who has no clue about Web sites and persuade him or her to create a Web site. You must restrain yourself and ONLY give advice on how to build and promote the site. Why? Because I’ve had to suffer through the frustration of not being able to take the computer away from someone who wants to do it their own way. Misery loves company. Besides, it teaches us to be humble and appreciate the people who at least listen half the time.

Define a metric that uses from three to five factors OTHER THAN Google PageRank, Alexa Rankings, Compete Rankings, Quantcast Rankings, and backlink counts. Use this metric to track five to ten sites you don’t control for six months. Why? Because you need a competitive advantage that you cannot possibly get from using someone’s backlink checking tool. Because you need to understand and appreciate that there is more to the Web than links. Because you need to be one step ahead of the other guy, who may very well have his own metrics in place before you even get started.

1. Commit yourself to the process. SEO isn’t a one-time event. Search engine algorithms change regularly, so the tactics that worked last year may not work this year. SEO requires a long-term outlook and commitment.

2. Be patient. SEO isn’t about instant gratification. Results often take months to see, and this is especially true the smaller you are, and the newer you are to doing business online.

3. Ask a lot of questions when hiring an SEO company. It’s your job to know what kind of tactics the company uses. Ask for specifics. Ask if there are any risks involved. Then get online yourself and do your own research—about the company, about the tactics they discussed, and so forth.

4. Become a student of SEO. If you’re taking the do-it-yourself route, you’ll have to become a student of SEO and learn as much as you can. Luckily for you, there are plenty of great Web resources (like Search Engine Land) and several terrific books you can read. Aaron Wall’s SEO Book, Jennifer Laycock’s Small Business Guide to Search Engine Marketing, and Search Engine Optimization: An Hour a Day by Jennifer Grappone and Gradiva Couzin are three I’ve read and recommend.

5. Have web analytics in place at the start. You should have clearly defined goals for your SEO efforts, and you’ll need web analytics software in place so you can track what’s working and what’s not.

6. Build a great web site. I’m sure you want to show up on the first page of results. Ask yourself, “Is my site really one of the 10 best sites in the world on this topic?” Be honest. If it’s not, make it better.

7. Include a site map page. Spiders can’t index pages that can’t be crawled. A site map will help spiders find all the important pages on your site, and help the spider understand your site’s hierarchy. This is especially helpful if your site has a hard-to-crawl navigation menu. If your site is large, make several site map pages. Keep each one to less than 100 links. I tell clients 75 is the max to be safe.

8. Make SEO-friendly URLs. Use keywords in your URLs and file names, such asyourdomain.com/red-widgets.html. Don’t overdo it, though. A file with 3+ hyphens tends to look spammy and users may be hesitant to click on it. Related bonus tip: Use hyphens in URLs and file names, not underscores. Hyphens are treated as a “space,” while underscores are not.

9. Do keyword research at the start of the project. If you’re on a tight budget, use the free versions of Keyword Discovery or WordTracker, both of which also have more powerful paid versions. Ignore the numbers these tools show; what’s important is the relative volume of one keyword to another. Another good free tool is Google’s AdWords Keyword Tool, which doesn’t show exact numbers.

10. Open up a PPC account. Whether it’s Google’s AdWords or Yahoo’s Search Marketing or something else, this is a great way to get actual search volume for your keywords. Yes, it costs money, but if you have the budget it’s worth the investment. It’s also the solution if you didn’t like the “Be patient” suggestion above and are looking for instant visibility.

11. Use a unique and relevant title and meta description on every page. The page title is the single most important on-page SEO factor. It’s rare to rank highly for a primary term (2-3 words) without that term being part of the page title. The meta description tag won’t help you rank, but it will often appear as the text snippet below your listing, so it should include the relevant keyword(s) and be written so as to encourage searchers to click on your listing. Related bonus tip: You can ignore the Keywords meta altogether if you’d like; it’s close to inconsequential. If you use it, put misspellings in there, and any related keywords that don’t appear on the page.

12. Write for users first. Google, Yahoo, etc., have pretty powerful bots crawling the web, but to my knowledge these bots have never bought anything online, signed up for a newsletter, or picked up the phone to call about your services. Humans do those things, so write your page copy with humans in mind. Yes, you need keywords in the text, but don’t stuff each page like a Thanksgiving turkey. Keep it readable.

13. Create great, unique content. This is important for everyone, but it’s a particular challenge for online retailers. If you’re selling the same widget that 50 other retailers are selling, and everyone is using the boilerplate descriptions from the manufacturer, this is a great opportunity. Write your own product descriptions, using the keyword research you did earlier (see #9 above) to target actual words searchers use, and make product pages that blow the competition away. Plus, retailer or not, great content is a great way to get inbound links.

14. Use your keywords as anchor text when linking internally. Anchor text helps tells spiders what the linked-to page is about. Links that say “click here” do nothing for your search engine visibility.

15. Build links intelligently. Submit your site to quality, trusted directories such as Yahoo,DMOZ, Business.com, Aviva, and Best of the web. Seek links from authority sites in your industry. If local search matters to you (more on that coming up), seek links from trusted sites in your geographic area—the Chamber of Commerce, etc. Analyze the inbound links to your competitors to find links you can acquire, too.

16. Use press releases wisely. Developing a relationship with media covering your industry or your local region can be a great source of exposure, including getting links from trusted media web sites. Distributing releases online can be an effective link building tactic, and opens the door for exposure in news search sites. Related bonus tip: Only issue a release when you have something newsworthy to report. Don’t waste journalists’ time.

17. Start a blog and participate with other related blogs. Search engines, Google especially, love blogs for the fresh content and highly-structured data. Beyond that, there’s no better way to join the conversations that are already taking place about your industry and/or company. Reading and commenting on other blogs can also increase your exposure and help you acquire new links. Related bonus tip: Put your blog at yourdomain.com/blog so your main domain gets the benefit of any links to your blog posts. If that’s not possible, useblog.yourdomain.com.

18. Use social media marketing wisely. If your small business has a visual element, join the appropriate communities on Flickr and post high-quality photos there. If you’re a service-oriented business, use Yahoo Answers to position yourself as an expert in your industry. With any social media site you use, the first rule is don’t spam! Be an active, contributing member of the site. The idea is to interact with potential customers, not annoy them.

19. Take advantage of local search opportunities. Online research for offline buying is a growing trend. Optimize your site to catch local traffic by showing your address and local phone number prominently. Write a detailed Directions/Location page using neighborhoods and landmarks in the page text. Submit your site to the free local listings services that the major search engines offer. Make sure your site is listed in local/social directories such as CitySearch, Yelp, Local.com, etc., and encourage customers to leave reviews of your business on these sites, too.

20. Take advantage of the tools the search engines give you. Sign up for Google’swebmaster Central and Yahoo’s Site Explorer to learn more about how the search engines see your site, including how many inbound links they’re aware of.

21. Diversify your traffic sources. Google may bring you 70% of your traffic today, but what if the next big algorithm update hits you hard? What if your Google visibility goes away tomorrow? Newsletters and other subscriber-based content can help you hold on to traffic/customers no matter what the search engines do. In fact, many of the DOs on this list—creating great content, starting a blog, using social media and local search, etc.—will help you grow an audience of loyal prospects and customers that may help you survive the whims of search engines.

1. Insert keywords within the title tag so that search engine robots will know what your page is about. The title tag is located right at the top of your document within the head tags. Inserting a keyword or key phrase will greatly improve your chances of bringing targeted traffic to your site.

Make sure that the title tag contains text which a human can relate to. The text within the title tag is what shows up in a search result. Treat it like a headline.

2. Use the same keywords as anchor text to link to the page from different pages on your site. This is especially useful if your site contains many pages. The more keywords that link to a specific page the better.

3. Make sure that the text within the title tag is also within the body of the page. It is unwise to have keywords in the title tag which are not contained within the body of the page.

Adding the exact same text for your h1 tag will tell the reader who clicks on your page from a search engine result that they have clicked on the correct link and have arrived at the page where they intended to visit. Robots like this too because now there is a relation between the title of your page and the headline.

Also, sprinkle your keywords throughout your article. The most important keywords can be bolded or colored in red. A good place to do this is once or twice in the body at the top of your article and in the sub-headings.

4. Do not use the exact same title tag on every page on your website. Search engine robots might determine that all your pages are the same if all your title tags are the same. If this happens, your pages might not get indexed.

I always use the headline of my pages as the title tag to help the robots know exactly what my page is about. A good place to insert the headline is within the h1 tag. So the headline is the same as the title tag text.

5. Do not spam the description or keyword meta tag by stuffing meaningless keywords or even spend too much time on this tag. SEO pros all agree that these tags are not as important today as they once were. I just place my headline once within the keywords and description tags.

6. Do not link to link-farms or other search engine unfriendly neighborhoods.

7. Do not use doorway pages. Doorway pages are designed for robots only, not humans. Search engines like to index human friendly pages which contain content which is relevant to the search.

8. Title tags for text links. Insert the title tag within the HTML of your text link to add weight to the link and the page where the link resides. This is like the alt tag for images.

My site contains navigation menus on the left and right of the page. The menu consists of links not images. When you hover over the link with your mouse, the title of the link appears. View the source of this page to see how to add this tag to your links.

9. Describe your images with the use of the alt tag. This will help search engines that index images to find your pages and will also help readers who use text only web browsers.

10. Submit to the search engines yourself. Do not use a submission service or submission software. Doing so could get your site penalized or even banned.

From the obvious to the "Hey-I-never-thought-of-that-great-idea-before", here are 10 of the top 52 tips on how to optimize your website for its turbo-charge rocket ride up the search engine rankings.

Be bold. Use the tags around some of your keywords on each page. Do NOT use them everywhere the keyword appears. Once or twice is plenty.

Deep linking. Make sure you have links coming in to as many pages as possible. What does it tell a search engine when other web sites are linking to different pages on your site? That you obviously have lots of worthwhile content. What does it tell a search engine that all your links are coming in to the home page? That you have a shallow site of little value, or that your links were generated by automation rather than by the value of your site. Here is an example of deep linking, in this case to my personal happiness workbook.

Become a foreigner. Canada and the UK have many directories for websites of companies based in those countries. Can you get a business address in one of those countries?

Newsletters. Offer articles to ezine publishers that archive their ezines. The links stay live often for many years in their archives.

First come, first served. If you must have image links in your navigation bar, include also text links. However, make sure the text links show up first in the source code, because search engine robots will follow the first link they find to any particular page. They won't follow additional links to the same page. You can see this in action at the link to the home page on this web site monitoring page

Multiple domains. If you have several topics that could each support their own website, it might be worth having multiple domains. Why? First, search engines usually list only one page per domain for any given search, and you might warrant two. Second, directories usually accept only home pages, so you can get more directory listings this way. Why not a site dedicated to gumbo pudding pops?

Article exchanges. You've heard of link exchanges, useless as they generally are. Article exchanges are like link exchanges, only much more useful. You publish someone else's article on the history of pudding pops with a link back to their site. They publish your article on the top ten pudding pop flavors in Viet Nam, with a link back to your site. You both have content. You both get high quality links. (More on high quality links in other tips.)

Titles for links. Links can get titles, too. Not only does this help visually impaired surfers know where you are sending them, but some search engines figure this into their relevancy for a page.

Not anchor text. Don't overdo the anchor text. You don't want all your inbound links looking the same, because that looks like automation - something Google frowns upon. Use your URL sometimes, your company name other times, "Gumbo Pudding Pop" occasionally, "Get gumbo pudding pops" as well, "Gumbo-flavored pudding pops" some other times, etc.

Site map. A big site needs a site map, which should be linked to from every page on the site. This will help the search engine robots find every page with just two clicks. A small site needs a site map, too. It's called the navigation bar. See how the second navigation bar at the bottom of Last Minute Florida Villas is like a mini-site map?

 October 17, 2002, SearchKing filed suit in the United States District Court, Western District of Oklahoma, against the search engine Google. SearchKing's claim was that Google's tactics to prevent spamdexing constituted a tortuous interference with contractual relations. On May 27, 2003, the court granted Google's motion to dismiss the complaint because SearchKing "failed to state a claim upon which relief may be granted."^[47][48]

In March 2006, KinderStart filed a lawsuit against Google over search engine rankings. Kinderstart's web site was removed from Google's index prior to the lawsuit and the amount of traffic to the site dropped by 70%. On March 16, 2007 the United States District Court for the Northern District of California (San Jose Division) dismissed KinderStart's complaint without leave to amend, and partially granted Google's motion for Rule 11 sanctions against KinderStart's attorney, requiring him to pay part of Google's legal expenses. ^[49][50]

The search engines' market shares vary from market to market, as does competition. In 2003, Danny Sullivan stated that Google represented about 75% of all searches.^[42] In markets outside the United States, Google's share is often larger, and Google remains the dominant search engine worldwide as of 2007.^[43] As of 2006, Google held about 40% of the market in the United States, but Google had an 85-90% market share in Germany.^[44] While there were hundreds of SEO firms in the US at that time, there were only about five in Germany.^[44]

In Russia the situation is reversed. Local search engine Yandex controls 50% of the paid advertising revenue, while Google has less than 9%.^[45] In China, Baidu continues to lead in market share, although Google has been gaining share as of 2007.^[46]

Successful search optimization for international markets may require professional translation of web pages, registration of a domain name with a top level domain in the target market, and web hosting that provides a local IP address. Otherwise, the fundamental elements of search optimization are essentially the same, regardless of language.^[44]